Oct 2010 - Dec 2011 | New Delhi, India

Showtime was one of the oldest, and largest BTL (Below-the-line) Marketing execution company in India. As part of its Senior Leadership, I took charge of the Showtime Direct (Activations) Business and managed the department's P&L.

Set-up the department from ground 0 to about 30 members across Delhi, Mumbai and Bangalore. Developed and executed some extremely large-format projects in India, a few of them being the largest corporate events in their respective genres in the history of India.

Key Achievements:
In-Stadia Logistics at ICC World Cup 2011 (49 matches, 13 cities across India, Sri Lanka & Bangladesh), Castrol World Cup Ka Hero, Castrol Cricket Performance Centre, Apollo Tyres Change to a Tubeless Future Campaign (14 Cities), Mom & Me Little Stars Campaign and Christmas Celebrations (16 Cities), Luxury Retail Installations for Burberry and Louis Vuitton, AMD Fire Pro Launch, LG Launch Events for Microwaves & Washing Machines, Recruitment drive for Metro Cash & Carry, College Activations and curated Conferences for Pearson etc.

Skills:
Marketing Management · Marketing Strategy · Marketing · Event Management · Relationship Marketing · CRM · Corporate Events · Market Research · Direct Marketing · Sponsorship