Apr 2013 - Dec 2013 | Noida, India

Zee Media Corporation Limited was a vertical of Zee Group with responsibilities to manage News, Business News and some Regional Channels.

I took charge to create and lead the vertical of NTR (Non-Traditional Revenue) supporting the Brand Marketing and Sales verticals of Zee Media Corp.

Managed existing, while I created some new IPs across for the TV Channels managed by the Group. Executed numerous client specific projects also for the NTR vertical.

Key Achievements:
- Managed projects of Zee News, Zee Business, Zee Punjabi, Zee 24 Taas, Zee 24 Ghanta
- Played a key role in setting-up Zee MP/ CG and also in the consolidation/ acquisition of Zee Punjab/ Haryana/ Himachal and DNA
- Intellectual Property, “Market Analyst Awards” was one of the most successful projects and was inaugurated by Mr. Narendra Modi.

Skills:
Integrated Marketing · Marketing Management · Brand Management · Marketing Strategy · Marketing · Advertising · Marketing Communications · Digital Marketing · Event Management · Relationship Marketing · CRM · Corporate Events · Market Research · Direct Marketing · Sponsorship