Jul 2007 - Aug 2008 | Mumbai, India

Big 92.7 FM was a part of Adlabs that was a strategic acquisitions done by Reliance ADAG Group. With over 45 Radio Stations across the country, Big FM was the largest radio network in India.

I started my stint here with operations management for Big Reach, the Non-Traditional Revenue vertical of the company. The role later diversified into a business strategy, planning and implementation profile.

Defined and implemented NTR processes. Conceptualised, Planned and executed NTR strategy for numerous clients as well as the Big FM brand. Successfully managed Pan-India operations spanning across 45 Radio Stations and covering over 140 major cities. Actively led the short-term acquisition, revenue responsibility and execution of Indian Television Academy (ITA) Awards.

Key Achievements:
ITA Awards: Main Awards, Technical Awards, Celebrity Cricket and other activations, BIG Fresher Campaign (25 Cities), Metlife Paint My Dream (18 Cities), Reliance Money Express (140 Locations), Plastic Ki Duniya - Pan-India Roadshow, Sign to Dine with Ricky Ponting activations for ING Vyasa Bank across 18 cities. BIG Mall-A-Thon, BIG Diwali Dhamaal, BIG Christmas, Goa AIDS Concert etc.